Client
Ladymade
Established in 2020, Ladymade is a community group that currently serves, supports, and showcases the work of creative ladies across Connecticut. The group brings womxn together through workshops, a bi-annual catalogue of small batch makers, mutual aid endeavors, and more.
Since Ladymade grew as an extension of The Perpetual You, we used that as a starting place for our branding efforts, modifying the typography used in the magazine’s masthead to be edgier and more exaggerated.
header photo by Bread & Beast Photography
Services
Branding, Catalog Layout, Illustration, Social Media Graphics, SquareSpace Web Design
Team
Jessie Leiber (design)
Lee Lee Thompson (copy & creative direction)
The typography is comprised of both round/soft and sharp/edgy shapes conveying the multi-dimensional aspects of femininity. This is also reinforced with the marriage of pastels with a strong, deep purple. The icon, used as a distinctive sub-mark, was constructed by combining a heart and a pen nib to create a female figure.
photos by Bread & Beast photography
